The Full System — Inhaus Marketing
Want to get technical?

Here's everything. The whole machine.

Most companies hide how the sausage gets made. We're handing you the keys anyway, so here's the entire system we install: every engine, every role, every process, every number. If you read all of this and build it yourself, honestly, respect.

Ops VA (the manager) Qualifier VA AI / automation Designer Your closer
Your marketing department, on one page
1 · The plan
The week gets set

One short planning session: what to promote, what to say, where the budget goes.

Ops VA · trained by us
2 · The machine works
Get seen

AI drafts articles and the weekly newsletter. Designer builds emails and creatives. Content posts daily and cross-posts everywhere.

AI + Designer + Qualifier VA
Get leads

Ads bring buyers in. Every lead gets a reply within 5 minutes, day or night. Outreach runs daily.

AI + Qualifier VA
Keep customers

Reorder reminders, win-back offers, and review requests fire on their own, 24/7.

Runs automatically
3 · A human approves
The check

Nothing goes out the door until a trained human approves it. Real buyers get vetted before they reach your sales team.

Ops VA + Qualifier VA
4 · You see one number
The number

Revenue against the target we set together. One dashboard, updates itself. Your time: 30 minutes a week.

Everything reports here
Installed in 45 days. You own everything. Full breakdown below.
The system · Part 1 of 3

The content engine

Keeps you visible everywhere your buyers look. Humans make everything customer-facing. AI does the repetitive middle.

Engine 1

Content

PLAN → PRODUCE → APPROVE → PUBLISH → REPORT
Weekly plan Ops VA

One short planning session sets the week: what to promote, angles, and the content calendar mapped to your promotions.

Monthly batch shoot Designer / Producer

One shoot day per month, from a written shot list, feeds video and photo for every channel for the month.

Instagram posting Ops VA

Content posts to Instagram first, made and scheduled by a trained human who knows your brand. Not generated slop.

Cross-posting everywhere Qualifier VA

Once something goes up on Instagram, it gets cross-posted natively to TikTok, YouTube Shorts, LinkedIn, X, and Facebook. No watermarks, no reposting apps.

Email blasts Designer

Professionally designed sends on your promo calendar, loaded and scheduled by your Ops VA.

Blog + weekly newsletter AI

AI drafts articles from your topic queue and converts the week's article into a newsletter. Both land in Slack, and nothing publishes until your Ops VA approves.

Prospect engagement on IG Qualifier VA

Daily engagement with your target prospects on Instagram: comments, replies, and conversation that warms buyers before outreach ever happens.

Reported every Friday
  • Content published per channel vs target
  • Email / SMS blast revenue
  • Engagement rate by platform
  • Follower growth
  • Messages handled + reply speed
  • Approval turnaround (under 4 hours)
The system · Part 2 of 3

The demand & sales engine

Brings buyers in and makes sure not one of them sits waiting. Your closer only ever talks to vetted, ready buyers.

Engine 2

Demand & Sales

ADS + OUTREACH → CAPTURE → 5-MIN RESPONSE → QUALIFY → YOUR CLOSER
Ad testing Ops VA

3 to 5 new ad concepts tested weekly, built from your customers' own words. Losers get cut and winners get more budget by written rule, not opinion.

Cold outreach on socials Qualifier VA

Daily direct outreach on social platforms to an approved target list, using tested opener scripts. Warm replies flow straight into qualification.

Lead capture Automation

Every form, message, call, and chat lands in one CRM, tagged by source. Nothing lives in someone's inbox.

5-minute response Automation

Every lead gets a text and email within 5 minutes, day or night. Missed calls get an instant text back.

Qualification Qualifier VA

A trained human vets every lead against your exact criteria within the hour, logs the details, and moves real buyers forward.

Handoff to your closer Your closer

The moment a lead is qualified, your closer gets an instant alert and the buyer gets a booking link. Notes attached. Quotes that go quiet get chased automatically until they answer.

Reported every week
  • Return on ad spend / cost per lead
  • Budget pacing
  • New ads launched (3 to 5)
  • Leads captured by source
  • 5-minute response rate (100%)
  • Leads qualified + closer response time
  • Quote-to-close rate + recovered quotes
The system · Part 3 of 3

The retention engine

Runs day and night with nobody pressing send. Past customers come back, reviews pile up, and their words feed the next round of ads.

Engine 3

Retention

PURCHASE → NURTURE → REVIEWS → REORDER → REPORT
Recovery flows Automation

Abandoned carts, checkouts, and quotes get followed up within the hour, then again at 24 and 72 hours.

Post-purchase nurture Automation

A 30-to-60-day sequence onboards the customer, answers common questions, and introduces the next purchase.

Review machine AI Ops VA

Review requests fire automatically after delivery. Every review gets a human answer the same day, on every platform.

Reorder + win-back Automation

Reminders timed to your product's real reorder cycle, and win-back offers at 90, 180, and 365 days of silence.

Customer words → new ads Ops VA

The best lines from reviews get pulled into the ad angle backlog. Your customers write your next campaign.

List health Ops VA

Monthly cleanup keeps your sender reputation strong so email actually lands in inboxes.

Reported monthly
  • Revenue recovered by each flow
  • Abandoned cart / quote recovery rate
  • Win-back revenue + reorder rate
  • Email/SMS share of revenue (target 25 to 40%)
  • Reviews earned + average rating
  • Review response rate (100%)
  • Deliverability score (98%+)
The layer under everything

Tracking & reporting

If the numbers aren't real, nothing else matters. We wire proper measurement under all three engines before we scale anything.

Server-side tracking

Modern tracking wired correctly (server-side, deduplicated events) so ad platforms and analytics report the truth, not fragments.

One dashboard

Spend, revenue, cost per acquisition, flow revenue, and content output on a single page that refreshes itself weekly.

Friday roll-up

One Slack message every Friday covering all three engines, compiled by your Ops VA. Flags anything that needs a decision.

Monthly one-pager + quarterly review

Revenue against the target we set together, plus next month's plan. Every quarter: a full reset and re-commit.

When something breaks

The escalation protocol

Every system fails eventually. Ours fails loudly and gets fixed on a clock. VAs pause and escalate. They never improvise fixes.

Trigger
Response
Owner
SLA
AI content drifts off-brand or errors
Flagged in Slack, system prompt corrected
Ops VA
Same day
A flow misfires or hits the wrong segment
Flow paused, diagnosed, relaunched
Ops VA
4 hours
Ad performance drops over 30% vs 7-day average
Alert fires, kill/scale decision made
Ops VA
Same day
Email deliverability drops below 95%
Blasts paused, list and setup audited
Ops VA
24 hours
Negative review or sensitive comment
Escalated before anyone responds
Ops VA
1 hour
Lead complaint or refund request
Routed directly to you
Owner
1 hour
Default rule: anything ambiguous escalates up. Nobody guesses.
Who runs it

The whole team

We recruit, vet, and train both VAs through a real hiring funnel: posting, filtering, a paid test task, and a trial week. They work directly for you, full time.

Ops VA

Ops VA — the manager

Runs the department. Sets the weekly plan, approves everything before it ships, loads and manages ads, answers reviews, and compiles your Friday report. Trained by us to run the whole system. Full time, ~$1,500/month.

Qualifier VA

Qualifier VA

Vets every lead against your criteria within the hour and hands real buyers to your closer with notes. In their downtime: cross-posts your Instagram content to every platform, engages your target prospects on IG, and runs cold outreach on socials. Full time, ~$1,500/month.

AI

The AI layer

Drafts blogs and the newsletter, answers leads in 5 minutes, fires every reminder and follow-up, compiles the numbers. A human approves anything customer-facing.

Design

Designer

Email blasts, ad creatives, and statics. Your team or our design partner, briefed weekly, batched monthly.

Closer

Your sales team

Keeps doing what they do best, with better leads, faster, and the homework already done. We stop at the qualified conversation. We don't close.

The build

The 45-day install, week by week

Days 0 to 3

Snapshot

Access collected, compliance rules documented, and your baseline numbers locked on the record: revenue, leads, follow-up speed, email revenue. Everything we build gets measured against this.

Days 3 to 14

Fastest money first

Recovery flows, win-back, and real tracking go live before anything else, so the system starts paying for itself while we build the rest.

Days 10 to 28

Demand engine + hiring

Your CRM rebuilt stage by stage, 5-minute lead response live, ads launched. We run the hiring funnel and train both VAs on your systems.

Days 21 to 40

Content engine

Social, email, blog, and newsletter systems come online with your designer and VAs running them by written process.

Day 45

Handoff certification

Your Ops VA runs one full week solo: the plan, the approvals, the report. Only when they pass do we sign off. You get every playbook and every training video. Then we leave, or stay on. Your call.

The offer, in plain terms

What it costs. What you get.

The install
$15,000, one time. 45 days. All three engines, tracking, both VAs hired and trained, every process documented. 50% to start, 50% at handoff.
To run it after
About $3,500 a month. Two full-time VAs at ~$1,500 each plus the software and AI tooling. Roughly what one agency retainer costs, except you own it.
Want us to stay?
$5,000 a month. We sit in the manager seat: the weekly plan, the decisions, the reporting, the team. Cancel whenever. The system is yours either way.
The guarantee
The system is recovering revenue within 30 days, or we keep working free until it is.
What we don't do
We don't close your deals. We stop at the qualified conversation. And we don't do one-off production work. We build departments.

Now you've seen the whole machine.

The teardown call shows you what it looks like wired into your company specifically. 20 minutes. You keep the plan either way.

Book my free teardown
Inhaus Marketing · inhausmarketing.co Departments installed. Keys handed over.